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Hayes & Jarvis and Citalia unveil first ever TV campaigns
Two Travelopia brands, Hayes & Jarvis and Citalia, will advertise on national TV for the first time as part of their turn-of-the-year campaign.
They will also have a digital advertising campaign including Youtube, direct mail, email marketing and social media.
Commercial and brand director for Travelopia Tailormade Helen Adamson said: "This campaign marks an important step for our tailormade division, unveiling a major brand re-positioning piece for two or our flagship operators. We are delighted to be able to showcase our class-leading product on national TV for the first time with Hayes & Jarvis and Citalia."
The Hayes & Jarvis creative includes a new strapline ‘Extraordinary Travels, Tailored For You’ showcasing the brand’s premium values and destinations.
Two 30-second TV ads and six 10-second ads are narrated by presenter and journalist Mariella Frostrup, and the soundtrack features new American singer-songwriter Hannah Cohen.
The Citalia TV campaign, also launching on Boxing Day, showcases the brand’s new ‘Feel Like A Citalian’ tagline.
Simon Garrido, head of Trade Partnerships for Travelopia Tailormade, said:, "2020 is set to be an exciting year for the Travelopia Tailormade brands, with our newly-launched portfolio of extraordinary worldwide multi-centre holidays – each carefully tailored to the client – stronger than ever.
"Our trade partners are an essential part of Tailormade’s ongoing success and we are committed to working even more closely with agents and existing partners next year, and also developing new trade relationships. With the launch of our new brochures all available to the trade, we have high aspirations for the coming year and I’m looking forward to nurturing and growing our relationships with our retail partners to promote our incredible range of tailormade brands and products."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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