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Hays Travel unveils new TV ad campaign
Hays Travel has screened the first of three new TV adverts over the festive holiday.
Newly appointed creative agency, Toast TV, produced three versions of the visual concept, showcasing the product variety and service Hays Travel offers its customers.
As announced at the group’s overseas conference in Türkiye, Hays Travel is investing more than ever in its turn of year marketing campaign.
It plans to adopt an ‘always on’ approach to TV advertising for 2025.
Dame Irene Hays said: “Our 2025 peaks campaign will be Hays Travel’s biggest investment in advertising to date. Our focus is on the service, value, and choice we give our customers.”
“Our three ads demonstrate the breadth of holiday product we can offer our customers, whether they are planning a long-haul experience, luxury cruise, or family beach holiday.”
Hays Travel appointed Toast TV to create the adverts for what will be its biggest ever turn of year campaign.
Hays Travel’s internal creative and marketing teams were highly involved in the advert’s production.
David McNiven, Hays Travel’s Head of Marketing added: “We wanted to showcase our full range pf products; having three variations does that – and gives us the flexibility to run campaigns based on seasonal trends.”
Hays Travel is bolstering the new TV advert with additional spend across all channels, including radio, print, and out of home advertising.
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Learn more about : Hays Travel ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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