United Kingdom
United States
Asia Pacific
Here’s Ted
Wednesday, 20 Nov, 2003
0
United Airlines’ attempt to compete with low-fare carriers in the US was unveiled with the introduction of its no frills offshoot Ted. Ted, derived from United’s last three letters, is described as a ‘playful’ version of the airline. Customers will be able to purchase food and beverage items a-la-carte style. Ted will begin flying next February. By early April, there will be 106 daily flights offering service from Denver to Reno, Las Vegas, Phoenix, New Orleans, Tampa, Orlando, Ontario (California), and Fort Lauderdale. The latter city in Florida represents a new market not previously served by United. Ted’s pricing structure will offer six fare types, from affordable low rates to fully refundable walk-up rates.
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