United Kingdom
United States
Asia Pacific
High demand for travel but Americans remain cautious over Covid safety
Longwoods International has released its latest study of American travel sentiment, which revealed 88% now have travel plans in the next six months.
This is the highest level in more than a year.
Americans are optimistic for travel this year but also remain cautious.
The study found less than a third of them are likely to visit a tourism attraction or business which does not have clear Covid safety protocols, such as mask requirements and social distancing, in place.
"It’s obvious from the data that Americans are ready to travel again, but only if they believe they can do safely," said Amir Eylon, President and CEO of Longwoods International.
"With many states reducing or removing coronavirus safety mandates, tourism businesses will need to figure out what level of safety precautions their customers expect or demand."
According to the latest data, the pandemic continues to cause shifts in travel patterns, with domestic and drive destinations being favored over international and fly-to locations.
Perhaps driven by the current stage of the vaccine rollout process, travelers have fewer near term trips planned in the next 30-60 days, with an increase seen in trips being planned more than six months out, when compared with travel planning in the past month.
The survey, supported by Miles Partnership, was fielded on 31 March 2021 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel