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High-tech window adds introduced on Heathrow Express
Passengers on the Heathrow Express will be the first in Europe to experience high-tech motion picture advertising.
When they look out of the train windows, passengers will see a series of illuminated images which turn into animated movies as the train passes along at speed.
All of the windows light up from the ‘videowall’ effect upon the tunnel sides.
Working much like a child’s flip book, the lighting system creates a 15 second, TV-like commercial.
The rail service is introducing the technology in partnership with Canada-based SideTrack Technologies Inc.
Rob Walker, president of SideTrack, explained: “It is very much like a film projector wherein a shutter opens and closes as the film advances past a light. In the tunnel, rather than the images moving past a static audience, the audience is moved past the static images.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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