Passengers on the Heathrow Express will be the first in Europe to experience high-tech motion picture advertising.
When they look out of the train windows, passengers will see a series of illuminated images which turn into animated movies as the train passes along at speed.
All of the windows light up from the ‘videowall’ effect upon the tunnel sides.
Working much like a child’s flip book, the lighting system creates a 15 second, TV-like commercial.
The rail service is introducing the technology in partnership with Canada-based SideTrack Technologies Inc.
Rob Walker, president of SideTrack, explained: “It is very much like a film projector wherein a shutter opens and closes as the film advances past a light. In the tunnel, rather than the images moving past a static audience, the audience is moved past the static images.”
By Bev Fearis
