Hilton highlights latest UK traveller trends

Hilton has released its 2025 Trends Report, highlighting some new and surprising global travel trends for the year ahead.

Hilton also reveals what’s influencing British traveller behaviour.

Among the UK travel trends, it highlights:

The Great Sleep Split – Booking separate rooms or beds on a holiday, so you and your partner can get a better night’s sleep 

Me-Mooning – Going on a solo trip

Nostalgication – Parents revisiting a childhood holiday destination with their family

Kidcation – When the children influence the holiday and its adventures

DINKury Destinations – Dual-income-no-kids spending more when it comes to holidays

Ex-cursions – Going on a trip after a breakup

Spontanitrip – Embracing the unknown, setting off on holiday with no plans

Flexiscape – Mix and match different holiday styles—balancing relaxation with adventure for the all-in-one getaway

Hilton’s 2025 Trends Report found that 51% of UK travellers avoid setting an alarm on holiday to catch up on sleep. However, this isn’t the only measure people are taking to ensure a good night’s sleep.

‘Sleep divorce’ – the act of confidently gaining independence of your bed from a loved one – is proving popular.

Hilton’s research reveals that 59% say they sleep better alone and 33% prefer to sleep in a separate bed.

This results in 19% booking separate beds, while 11% even go as far as to book different rooms.

Nearly half (47%) do this to make sure they have a better night’s sleep.

Solo travel continues to trend upwards, with Hilton’s latest research showing that 34% want to go on a solo trip before the end of 2025.

It found 21% of solo travellers are out to meet new friends, while 12% are looking for romance along the way.

The report reveals 45% of Brits take their kids to destinations they visited as children.

Meanwhile, 47% actively return to their childhood holiday spots with their little ones to reminisce and pass down shared experiences.

Also families are increasingly giving children a role in travel planning. Family holidays are increasingly shaped by the interests and preferences of the youngest members, who are not only influencing where they go, but what activities they do.

“Our 2025 Trends Report shows that resting and recharging continue to be primary motivators to travel, and exploring nostalgic destinations with family and friends is on the rise,” said Simon Vincent, EVP of Europe Middle East and Africa. 

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