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Hilton to drive more meetings bookings online
A global meetings and events website has been created by Hilton as part of the company’s strategy to increase online bookings to 25% by 2009.
A new search function enables guests to view facilities from around the world. Enhanced meeting room information includes new virtual room plan capacities and dimensions.
Users can request a bespoke, 24-hour proposal to their hotel of choice and e-brochures can be tailored for meetings and event delegates and emailed or downloaded. The website also offers an e-newsletter subscription for meeting and event planners to receive the latest hotel news, meeting and conference deals and special offers.
The site will be supported by a poster advertising campaign across Hilton hotels internationally, online advertising and a direct mail campaign to more than 80,000 meeting planners in the UK and Europe.
Hilton International business products and promotions director Jude Bissert said: “The new website provides customers with a functional, up to date and hassle free online facility and is part of our drive to deliver a consistent and easy to use global product.
“We are also continually developing our meetings and events products to further exceed customer expectations and ensure consistency. Initiatives include the new website and its functionality, self-service internet connectivity in meeting rooms in the UK & Ireland, new services at the hotel level and third party partnerships which deliver the latest and best value for money services to our customers.”
Report by Phil Davies
Phil Davies
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