United Kingdom
United States
Asia Pacific
Hilton Worldwide considering new economy brand
Hilton Worldwide is looking at launching a new economy brand within the next two to three years.
In an interview with Hoelsnewsnow.com, Jim Holthouse, executive VP of global brands said the company had ‘looked at the economy segment many times’.
"This isn’t something that we’ve just unintentionally not done," he said. "We’ve looked at it many times and it’s an important one for us to get right."
He said the midscale and economy segments represent about 40% of hotel demand but "we really have no product to serve that."
"Unfortunately, the model you find in economy doesn’t throw off enough profit to be able to keep the hotels in the kind of condition that we would want, especially if we would put the Hilton name on it," he added.
However Holthouser sees an economy brand as a way to attract younger clientele.
"It is a portal if you will, for next-generation travelers, get them hooked into Hilton HHonors, and then as they go through the various life phases you’ve got all kinds of really cool products you can serve them with over time."
Related News Stories:
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled