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Holidaybreak takes on Tealeaf technology
Holidaybreak has selected Tealeaf to help enhance the online experience of visitors to its Keycamp and Eurocamp UK websites.
It says by using Tealeaf’s CX suite, it will have “real time visibility into everything happening on these sites” allowing it to “immediately solve issues that are preventing customers from completing bookings”.
The sites account for up to 40% of online bookings across the Holidaybreak Camping Division and jointly receive 50,000 unique users a day during peak months.
“Travel companies are becoming increasingly dependent on their online channels to drive more sales, enhance customer service, and reduce costs. Yet as more people adopt the web as their preferred mechanism for booking travel, it is more difficult to convert and retain customers,” said John Lillie, UK country manager for Tealeaf.
“Tealeaf gives companies doing business online, such as Holidaybreak, an unprecedented 360-degree view of their online customers, to help them provide the ultimate online experience and therefore maximise sales and customer loyalty.”
Tealeaf will go live on the Keycamp and Eurocamp websites at the end of July.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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