Holidaymakers won’t pay to go green
Britons only pay lip service to saving the planet, according to a new survey which shows just seven per cent of people are prepared to pay to offset the environmental costs of their holiday.
The information group TNS Travel and Tourism found that although 19 per cent of UK holidaymakers claimed they would switch to greener travel options next year, a much smaller number have actually made a payment, for example to a carbon offsetting scheme, to minimise the impact of their travel.
The Spaniards are putting the rest to shame, with around 12 per cent putting money towards an environmental project. The Germans are the least likely to cough up in Europe – only two per cent have paid towards any scheme.
The Italians have the best intentions, with 32 per cent claiming they will switch to greener plans next year. The Americans are the least inclined to take steps to reduce the impact of their travel, with only 16 per cent saying they will opt for greener holidays.
However, Britain does boast the highest percentage of travellers likely to choose an airline with a reputation for fuel-efficient planes (44 per cent versus a country average of 30 per cent).
TNS Travel and Tourism head Tom Costley said: “Not all holidaymakers think of sustainable tourism in the same way. Our study reveals that the Spanish and Italians are happier to fund offset schemes directly, but the British would much rather take a less direct step, such as switching transport methods.”
Jeremy Skidmore
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