Home workers want to make dreams come true

Wednesday, 17 Jul, 2012 0

Travel Counsellors is giving someone the chance to win £10,000 towards their dream holiday in a Facebook campaign launching today.

The home-working company, which has 700 agents in the UK and 400 overseas, has developed a special Dream-maker App where users can browse the app and submit their own dream along with pictures.

Once published, people will be invited to vote for their favourite dream and the most popular dream ‘creator’ will win their perfect holiday, put together by the company.

Managing director Steve Byrne said: "Within a consumer survey we conducted, 68% of respondents agreed with the statement that our dreams make us who we are.

"This is so powerful and we wanted a campaign to really capture and celebrate the ‘feel good factor’ of both making dreams come true for customers and realising our Travel Counsellors’ own dreams by empowering them to be in control of their own destinies."

The campaign follows research by the company which shows 70% of people are yet to travel to their ‘dream’ destination.

Popular reasons for this were being restricted by work commitments, financial constraints followed by family commitments and time restraints.

In a survey completed by over 1,800 respondents, just 30% claimed to have actually taken their ‘dream’ trip, with 71% of these saying it met all their expectations.

"We hope this campaign will enable people to focus on what really matters to them, and what their dreams are for the future," said Byrne.

The winning entry will be announced in September.

by Bev Fearis

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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