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HOMELESS PAPER AND CAPE TOWN TOURISM TO SELL WORLD CUP GUIDE
Wednesday, 17 Apr, 2010
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Cape Town Tourism has partnered with The Big Issue to produce a “Your Guide to Cape Town A-Z” to be included in The Big Issue’s 2010 FIFA World Cup™ special edition; available for three weeks from 11 June 2010.
The Big Issue plans a bumper print run of 25 000 to cater for the increased readership during the period.
“The Big Issue provides employment to over 400 vendors. They, in turn, support some 1500 people. The vendors are ideally positioned to be tourism ambassadors and The Big Issue has a solid, instantly recognisable status internationally. We feel certain that this useful guide will push up sales and directly benefit these people during the 2010 FIFA World Cup,’ says Cape Town Tourism CEO, Mariëtte du Toit-Helmbold.
In creating the A-Z Guide, Cape Town Tourism and The Big Issue are calling on the people of Cape Town to participate in ‘crowdsourcing’ the content by sending in their suggestions across a variety of themes. The themes will be released on Facebook and Twitter every two days and people are encouraged to suggest anything that they would like a 2010 FIFA World Cup visitor to experience in Cape Town.
Themes include;
- Cape Town Mahala,
- Comedy Music and Book Clubs,
- Sports and Active,
- Spoken Word and
- Slam Poetry,
- Responsible Tourism,
- Restaurants and Wineries,
- Green CT, Kids, Teen and Family etc…
Participation takes place between 29 March 2010 and 10 May 2010.
The Facebook fan page is on ‘The Big Issue South-Africa’ or one can Twitter at www.twitter.com/BigIssueSA Capetownians can also send in suggestions via e-mail to [email protected].
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