Hong Kong Tourism Board agrees global partnership with Art Basel


Hong Kong Tourism Board agrees global partnership with Art Basel

Thursday, 13 Jun, 2024 0

The Hong Kong Tourism Board (HKTB) and Art Basel have inked a new three-year global partnership.

The HKTB is the first tourism organisation to enter into a global strategic partnership with Art Basel.

The collaboration will extend beyond Hong Kong to all Art Basel shows worldwide, beginning with Art Basel Paris this October.

As part of the alliance, HKTB will serve as a Show Partner of Art Basel and celebrate Hong Kong art and culture on the world stage.

Over the next three years, HKTB will be present in four annual shows, including Art Basel in Paris, Miami Beach, Hong Kong, and Basel.

It will showcase thematic experiences or activations.

Dane Cheng, HKTB Executive Director, said: “We hope to inspire travellers to visit our city and discover its thriving creative community.”

Debuting in Hong Kong in 2013, Art Basel has collaborated with HKTB on several successful projects together since 2020.

This March, the tourism board joined hands with the fair to present a local “Cha Chaan Teng” experience highlighting the living culture of Hong Kong.

The three-year partnership will kick off at Art Basel Paris, taking place at the Grand Palais from October 18-20, 2024. 

Related News Stories:  Hong Kong Tourism Board – TravelMole     Travelex launches click-and-collect in Hong Kong     Bed bugs take a bite out of Asia tourism recovery     Cathay Pacific showcases new Aria Suite     PATA to ramp up travel agent training – TravelMole     Emirates to resume Edinburgh flights     Cathay, Singapore Airlines collaborate on sustainability initiatives     China allows visa-free entry for cruise ship tour groups     Cathay Pacific sees further passenger traffic growth in April     Agoda, Meituan ink strategic partnership for China outbound travel    



Related News Stories:  



Learn more about :   Hong Kong Tourism Board ( Asia Pecific )  



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida

Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference

Insights from James Ferrara on Inteletravel’s Growth and Future

Tricia Handley-Hughes on Inteletravel’s Growth and Challenges

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

true