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Hong Kong Tourism Board agrees global partnership with Art Basel
The Hong Kong Tourism Board (HKTB) and Art Basel have inked a new three-year global partnership.
The HKTB is the first tourism organisation to enter into a global strategic partnership with Art Basel.
The collaboration will extend beyond Hong Kong to all Art Basel shows worldwide, beginning with Art Basel Paris this October.
As part of the alliance, HKTB will serve as a Show Partner of Art Basel and celebrate Hong Kong art and culture on the world stage.
Over the next three years, HKTB will be present in four annual shows, including Art Basel in Paris, Miami Beach, Hong Kong, and Basel.
It will showcase thematic experiences or activations.
Dane Cheng, HKTB Executive Director, said: “We hope to inspire travellers to visit our city and discover its thriving creative community.”
Debuting in Hong Kong in 2013, Art Basel has collaborated with HKTB on several successful projects together since 2020.
This March, the tourism board joined hands with the fair to present a local “Cha Chaan Teng” experience highlighting the living culture of Hong Kong.
The three-year partnership will kick off at Art Basel Paris, taking place at the Grand Palais from October 18-20, 2024.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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