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Hoseasons doubles pay per click spend
Hoseasons has appointed online travel marketing specialist Netizen Digital to handle its pay per click search engine marketing account, following a competitive pitch.
Netizen Digital will research, implement, optimise and report on the self-catering operator’s search marketing campaigns across key search media.
The company is tasked with delivering a three-fold increase in the value of sales that Hoseasons received from pay per click last year.
Hoseasons marketing director Tim Fullam said: “As a company operating within an ever changing industry, we recognise the importance of utilising and investing in online marketing.
“With this in mind we took a fresh look at how PPC could work harder for us, and made the decision to double our PPC spend for 2007.
“To be confident however that we were in a position to fully exploit the technology and obtain the greatest value from our increased investment, we had to engage with an organisation that showed knowledge and understanding of our products, markets and overall business aims.
“We have high expectations for our 2007 PPC programme with key objectives of almost tripling the 2006 value of sales we received from PPC. As the largest travel PPC agency in the UK we are confident Netizen Digital can help us achieve this.”
Netizen Digital managing director Lewis Lenssen said: “There is no one-size-fits-all approach for managing travel search marketing campaigns.
“Travel consumers spend a significant amount of time researching and evaluating travel products online and their search journeys are often complex. You need a thorough understanding of the unique search behaviour of travel consumers in order to effectively manage travel search marketing.”
by Phil Davies
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