Hoseasons launches TV and digital marketing campaign

Wednesday, 12 Jun, 2020 0

Hoseasons is launching a £1.5 million TV and digital advertising campaign designed to help kick-start the UK summer.

The self-catering specialist said the campaign will include display, video and social and is aimed at all audiences.

The ad will focus on Hoseasons’ sites and its new money back guarantee, designed to reassure customers they can get a full refund if the company has to cancel their holiday at a later date.

Alongside this, Hoseasons has launched a new Safer Stays initiative where locations can sign up confirming they have extra cleaning protocols and social distancing measures in place for guests.

Announcing the campaign, Hoseasons said its online lodge holiday bookings are up 20% compared to last week, while cottage holiday sales are up 35% over the same period and more than double what they were two weeks ago.

It said searches are also sharply up, with demand for lodges rising 31% week on week and lodges and parks up 27%.

Sally Henry, sales director at parent Awaze UK, said: "Everything we are seeing points to an increasing appetite for UK breaks. The recent easing of some lockdown restrictions has clearly boosted people’s confidence that they will be able to enjoy a holiday at home this year after all."

Hoseasons said sales through third parties are up more than 250% week on week following the switching back on of some trade channels that were previously on hold.

It said it is currently working through a programme to open up to all agents as demand increases.

Hoseasons’ sister brand, cottages.com is also seeing growth in demand, with web searches up 63% and bookings up 55% week on week.

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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