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Hotel beats corporate giants to win Facebook award
A hotel has beaten organisations like Evian, Aldi and Visit England to win the ‘Best Use of Facebook’ category at the 2014 UK Social Media Awards.
The Cranleigh Boutique in the Lake District was picked by judges from companies such as Google, Twitter and McDonalds to win the top spot.
Judges said: "Our judges felt this was a genuine Facebook campaign that had great objectives which was shown within the result.
"The Cranleigh Boutique took control of their customer pipeline to generate the leads, shifting them to direct email channels and increasing success."
The Cranleigh Boutique amassed almost 100,000 ‘likes’ in an 18 month period.
In March of this year, they won the ‘Best Use of Social Media’ award at the Travel Marketing awards in London, beating P&O Ferries and Bournemouth Tourism.
"We are still in disbelief at having won this award, particularly against massive corporations such as Aldi and Evian." said owner of the Cranleigh Boutique, Stephen Hargreaves.
"At the end of the day, we are a small family run hotel in the Lake District, so to be able to compete and win at this level is fantastic."
A spokeswoman for the hotel said it had attracted followers by posting daily and being ‘proactive’.
The hotel now only sells through bookings.com – all other bookings come via its Facebook page.
The Cranleigh Boutique says on average 400 followers post comments daily. The most comments received on one post was 23,500 – which was an online anagram attracting lots of responses.
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