United Kingdom
United States
Asia Pacific
Hotel chain after Gen X and families
InterContinental Hotels Group has two new and diverse niche concepts within the Holiday Inn Hotels and Resorts: Generation X and families.
Marriott is updating their brand to appeal to younger generations.
Holiday Inn is repositioning its Holiday Inn Select for Generation X.
The company is also introducing a new Holidome Recreation Center for family travelers.
The company says it plans to have 200 of the Holiday Inn Select properties in airport, urban and other markets within six years.
The Holiday Inn Select properties include dedicated spaces for social activities such as a Sporting News Grill restaurant, and new fitness workout centers.
Holidome Recreation Centers will have popular family elements such as wading pools, while the chain hopes to appeal to parents with spa and exercise facilities.
Hotels later this year will begin upgrading to Holidome facilities.
Now Marriott plans to upgrade the bedding in all 628,000 rooms worldwide by year end and embarking on other initiatives to catch up to current trends.
“We realize we’re not appealing to Generation X, but we have strong loyalty from the baby boomers. We really felt we needed to change and move into the 21st century.” Marriott CEO J.W. “Bill” Marriott Jr. told Business Week.
Report by David Wilkening
David
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel