Hotel market shows across the board improved health
The US hotel industry reported increases in all three key performance metrics during the first week of April, according to data published by STR.
STR reports that in year-over-year comparisons, occupancy was up 4.8 percent to 63.2 percent, average daily rate increased 3.6 percent to US$102.28, and revenue per available room finished the week up 8.5 percent to $64.67.
Oahu Island, Hawaii, had the largest increases in all three key performance metrics among the Top 25 Markets. The market’s occupancy rose 17.5 percent to 83.8 percent, ADR was up 18.2 percent to $174.08, and RevPAR jumped 38.8 percent to $145.95.
St. Louis, Missouri-Illinois, reported the largest occupancy decrease, falling 9.1 percent to 57.2 percent. Washington, D.C., followed with a five percent decrease to 76.9 percent.
Two markets other than Oahu Island posted double-digit ADR increases: Miami-Hialeah, Florida (+15.6 percent to $168.94), and San Francisco/San Mateo, California (+11.8 percent to $145.67).
St. Louis fell 5.9 percent in ADR to $81.17, reporting the largest decrease.
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and the Caribbean.
By David Wilkening
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