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Hotel occupancy slumps in summer
Occupancy at London hotels fell during the crucial summer months and remained static throughout the rest of the country, according to new statistics from PKF hotel consultancy services.
However, there was some cheer for hoteliers as both room rates and yields rose during the period.
According to PKF, London hotels saw occupancy drop 1.4 per cent in August to 79.4 per cent, compared with the same month last year. Average room rate rose 6.2 per cent to £89.57 and rooms yield was up 4.7 per cent to £71.15.
Outside London, hoteliers saw August’s occupancy almost static at 74.5 per cent – only 0.8 per cent up on August 2003. Average room rate increased 4.7 per cent to £61.71 and rooms yield rose 5.6 per cent to £45.96.
Alex Clarke, hotel consultancy services consultant at PKF, said: “Occupancy figures are very disappointing. We would expect to see occupancy pick up during the summer high season, but possibly holidaymakers were put off by the cool summer and, in some areas, flooding.
“In London, domestic visitor figures were down, although increased travel abroad to seek good weather may have been a factor. It will be particularly interesting to see whether September’s performance will show an improvement, especially in London, with the return of the corporate business after the holiday season.”
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