United Kingdom
United States
Asia Pacific
Hotelbeds partners with Aruba Tourism Authority to boost US visitation
Global bedbank Hotelbeds announced a new partnership with Aruba Tourism Authority, to promote the Caribbean destination to its network of US travel advisors.
Starting in May, Hotelbeds will work with the Aruba Tourism Authority to educate travel advisors on the island’s new protocols and security measures in an effort to encourage more tourist visits and drive tourism recovery.
As part of this agreement, Hotelbeds will gain the power to contract more hotels in the area and have access to exclusive rates which it can offer to travel trade buyers.
The marketing campaign, which will run until mid-September, will be driven through Hotelbeds’ main distribution channels of Bedsonline – aimed at retail travel agencies – and Hotelbeds – focused on wholesale distribution.
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, said: "We are delighted to extend our relationship with the Aruba Tourism Authority to promote a safe return to travel. In our initial campaign last year, we demonstrated to North American travel agents that Aruba was a safe destination, and we will reinforce this message through this latest campaign."
Palma, Mallorca based Hotelbeds provides over 180,000 hotel properties across the globe and has a network of 60,000 B2B travel buyers such as tour operators, retail travel agents, airline websites, and loyalty schemes in over 140 source markets worldwide.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
BA pilot dies during layover
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls