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Hotelbeds partners with Aruba Tourism Authority to boost US visitation
Global bedbank Hotelbeds announced a new partnership with Aruba Tourism Authority, to promote the Caribbean destination to its network of US travel advisors.
Starting in May, Hotelbeds will work with the Aruba Tourism Authority to educate travel advisors on the island’s new protocols and security measures in an effort to encourage more tourist visits and drive tourism recovery.
As part of this agreement, Hotelbeds will gain the power to contract more hotels in the area and have access to exclusive rates which it can offer to travel trade buyers.
The marketing campaign, which will run until mid-September, will be driven through Hotelbeds’ main distribution channels of Bedsonline – aimed at retail travel agencies – and Hotelbeds – focused on wholesale distribution.
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, said: "We are delighted to extend our relationship with the Aruba Tourism Authority to promote a safe return to travel. In our initial campaign last year, we demonstrated to North American travel agents that Aruba was a safe destination, and we will reinforce this message through this latest campaign."
Palma, Mallorca based Hotelbeds provides over 180,000 hotel properties across the globe and has a network of 60,000 B2B travel buyers such as tour operators, retail travel agents, airline websites, and loyalty schemes in over 140 source markets worldwide.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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