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Hotelbeds partners with RateGain
Hotelbeds has signed an agreement with RateGain to help it provide rate parity to its hotel partners.
RateGain will provide Hotelbeds with a rate integrity management solution, called Parity+ that uses artificial intelligence to track rogue sellers that violate agreements by selling opaque rates originally intended for offline channels.
Carlos Munoz, managing director at Hotelbeds, said incidences were already down to 0.01%, but the bedbank was determined to reduce the number even more.
It has already created a team dedicated to monitoring rates and invested in automated technology that uses data analytics to track travel sellers’ flows.
More recently it introduced comprehensive measures and technology solutions, including a strict ‘three strikes’ policy for channels that violate distribution rules.
Apurva Chamaria, chief revenue officer for RateGain technologies, said: "We feel this partnership is a watershed moment for our sector as Hotelbeds sets a fantastic example to the whole hospitality sector as to how bedbanks can confront rogue sellers violating rate integrity.
"Naturally then the opportunity to work together to fight this cause was unmissable as no other bedbank takes this issue as seriously."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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