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Hotelbeds, Tourism Authority of Thailand team up to lure US travellers
Hotelbeds is joining forces with the Tourism Authority of Thailand on a campaign to promote the destination to US travel agents, which has become one of its most important markets.
With over 3,000 hotels contracted, Thailand has always been one of the top destinations for Hotelbeds, consistently ranking in the top 5 most popular locations.
“This is a great partnership that has been a long time in the making. We started discussions before the pandemic and, now with the decrease in Covid restrictions, we are very excited to activate this marketing campaign with the TAT,” said Joe Sheller, Head of Global Destination Marketing.
Through this partnership, Hotelbeds will also be introducing agents to the Test & Go programme created by the Thai government, which allows vaccinated tourists from all countries to enter the country.
“While the travel landscape continues to change and requires keen navigation of Covid 19, we look forward to welcoming international travellers back,” said Siriwan Seeharach, Director of The Tourism Authority of Thailand Los Angeles.
He added that Thailand ‘s ecstatic for the opportunity to work alongside Hotelbeds, who is such an influential industry player in the travel sphere.’
Up until mid-June, the campaign will be promoted through the bedbank’s two main distribution channels, Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors), targeting its network of travel advisors in the US.
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