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Hotels.com launches new ad campaign
Hotels.com unveiled a new creative platform in the UK, ‘Find Your Perfect Somewhere,’ in a series of ads.
This is the first campaign Hotels.com has created in collaboration with its new agency partner, Wieden+Kennedy Portland.
The three 30s ads feature a family beach resort, boutique hotel and business accommodation with voiceovers that personify the hotels
It features a SoCal surfer type featured in “Family Beach Hotel” and buttoned-up executive in “Business Hotel”.
The ads feature real hotels that guests can reserve on Hotels.com this summer.
“Just as every traveller is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you,” said Hector Muelas, senior vice president of global creative at Expedia Group.
The ad series makes its UK television premiere on 28 May, during the UEFA Champions League Final as part of Hotels.com’s official travel sponsorship with UEFA.
The campaign will also be featured across digital audio, digital video, traditional radio, TV, cinema, programmatic and paid social.
In addition to “Find Your Perfect Somewhere,” Wieden+Kennedy recently collaborated on Vrbo’s 2022 Super Bowl pre-game ad as a lead agency partner.
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