How to make sustainable tourism pay: now

Wednesday, 17 Jul, 2010 0

If you are an outbound or inbound travel agent or tour operator, an airline, a transportation company, an hotel or guesthouse or destination marketing company – there are many things you can do now to make sustainable tourism pay (excerpted from SustainableTourism2010 – see Vision offer www.travelmole.com/stories/1142967.php

Understand how sustainable tourism works and what opportunities it provides. Then look at the Market for sustainable tourism products. At the moment you need go no further than the LOHAS market (people who live lifestyles of health and sustainability). Then profile your own clients and see who of them fit the LOHAS profile.

A Few Top Tips:

Travel agent outbound/inbound
List and understand the sustainable tourism products that you have available. You should find that they provide a particularly good return. Make them available in a sustainable way.

Tour operator outbound/inbound
List your green opportunities locally/in your destinations. Showcase them. Monitor the return

Hotel or guest house
What sustainable actions do you currently carry out? What sustainable actions would you like your guests to perform? Communicate both to your guests and engage in the ensuing conversation.

Tourist attraction
Are you signing your sustainable actions? Are you engaging your visitors in the process?

Destination marketing/management organisation
Are you teaching all of your staff about the benefits of sustainable tourism? Are you engaging all of your clients in the economic, social, cultural and environmental aspects?

For details of an unique method of engaging with sustainable tourism and informing all of your stakeholders including colleagues, suppliers, clients, students, associates and networks see www.travelmole.com/stories/1142967.php

Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite, special offer at: www.travelmole.com/stories/1142003.php

below social share icons

Valere

In 2019, Buffalo Tours and Olympus Tours joined the Flight Centre Travel Group (FCTG) family and formed Discova. With the...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

Princess Hotels & Resorts is a hotel chain specialising in holiday and urban hotels located in first class tourist destinations,...

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

Jet2.com is the UK’s third largest airline, flying from ten UK airports to more than 60 destinations across Europe and beyond....

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941,...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...