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Hurricanes impact on Florida?
What will the impact be to the previously thriving tourism business in Florida after repeated hurricanes?
The state’s tourism arm, Visit Florida, hopes millions of promotional dollars will help. And airline capacity is on the rise. But ATWOnline.com predicts travel demand will be dampened for the rest of the year.
Airline traffic from the east coast to Florida is rising at triple the overall domestic rate and is expected to increase by 16% in the next quarter, said the Web site quoting JP Morgan analyst Jamie Baker.
Officials at Visit Florida, which is seeking $30 million from the state legislature in marketing funds, admitted airline reservations are slow.
Lingering damages to the state’s tourism facilities, however, are limited.
Some properties raised agent commissions in the aftermath of the storms.
“Because of the unusually active storm season the Southeast has experienced this summer, our Florida hotels have more availability than usual for this time of the year,” said Sean Mullen, director of marketing for Noble House.
The small chain is offering a 15% commission for room-only bookings at its four Florida properties. They include Grove Isle Resort & Spa in Miami, La Playa Beach & Resort in Naples, Little Palm Island Resort & Spa in the Florida Keys, and Ocean Key Resort & Spa in Key West.
The rate is good for reservations made now through 15 November, for arrivals through 31 January.
For those seeking storm information now and in the future, CSA Travel Protection has been operating a 24-hour, seven-day-a-week hotline available to anyone. The service has weather updates, travel advisories and offers assistance for anyone seeking to leave a message.
It’s available at 800-260-5486.
Report by David Wilkening
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