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HVCB launches marketing campaign to showcase Waikiki
In April, the Hawaii Visitors and Convention Bureau (HVCB) embarked on a multiyear marketing campaign to promote the state’s most recognized resort – Waikïkï – as more than $1 billion in renovations start coming to fruition.
Led by Honolulu Mayor Mufi Hannemann and under the theme, Waikïkï – Share the Experience, a contingent of 30 Hawai‘i representatives went to New York City to promote Waikïkï’s renewal to travel trade professionals, wholesalers and media.
“Waikïkï has always been a favorite place for our residents and visitors, but today this world-recognized destination is more inviting and spectacular than ever – and it’s only going to get better,” said Mayor Hannemann. “The level of investment and quality of improvements by both government and private industry has reinvigorated.
Waikïkï’s luster, and reinforced its standing in the upper echelon of destinationsworldwide. If anyone hasn’t been to Waikïkï recently, it’s time to come back.”
The Waikïkï marketing effort is balancing the destination’s endearing heritage with the renewal fueled by the multitude of private and public refurbishments. Special emphasis is being given to highlighting four brand pillars of Waikïkï that appeal to travelers’ interests: activities, cuisine, entertainment, and fashion.
On April 19, HVCB hosted a reception at Condé Nast magazine headquarters for travel trade professionals representing wholesalers, national travel agencies, airlines, convention meetings and incentive planners, and travel media.
On April 24, HVCB and its industry partners hosted a similar reception to promote Waikïkï for key travel trade professionals and media in Southern California at The Peninsula Beverly Hills.
Monahan added that Waikïkï’s renewal is also the central theme for the upcoming Society of American Travel Writers’ (SATW) Western Chapter conference being held in Waikïkï this June, and that a series of travel trade and consumer marketing promotions will be implemented through next winter.
For information about Hawai‘i visit HVCB’s website at http://www.gohawaii.com/ or call 1-800-GOHAWAII.
Report by Chitra Mogul
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