Hyatt acquires me and all hotels brand

Monday, 01 Jul, 2024 0

Hyatt Hotels Corp just announced the completion of a hotel acquisition of the me and all hotels brand from Lindner Hotels AG.

Lindner Hotels began a strategic collaboration with Hyatt in 2022 which has increased Hyatt’s brand footprint in Germany and Europe.

This has seen subsequent integration of most Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program.

After the hotel acquisition transaction, me and all hotels, which is currently a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s portfolio.

Since launching in 2016 as Lindner’s urban lifestyle sister brand, the me and all hotels portfolio has grown to six hotels and 1,000+ rooms in city locations across Germany.

The brand’s development pipeline of conversions and new builds includes Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all openinf in 2026).

“The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe,” said Felicity Black-Roberts, SVP Development EAME, Hyatt.

“Our collaboration with Lindner was a significant step forward for our distribution in the EAME region.”

Learn more about : World of Hyatt ( United Kingdom )

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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