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Hyatt launches new lifestyle brand ‘Centric’
Global hospitality group Hyatt is introducing a new lifestyle hotel brand in the summer called Centric.
Hyatt Centric will be a full-service brand aimed at the business and leisure market and will be rolled out in major cities including San Francisco, New York, Chicago, Miami, Washington, DC, Atlanta and Paris.
Guests of Centric will typically be ‘modern explorers looking for a cosmopolitan vibe at the center of the action in the best destinations," Hyatt said.
"The new Hyatt Centric brand will further strengthen the overall Hyatt brand portfolio and expand our opportunities to work with world-class developers and operators," Hyatt President and CEO Mark Hoplamazian said.
"We are delighted to expand our offerings in the lifestyle segment and believe that the Hyatt Centric brand will be embraced by modern explorers."
Each Hyatt Centric hotel will have a different look, but will share common elements, such as The Corner – a social space where guests can work and browse local books and magazines.
Restaurants and bars will have a casual atmosphere, serving thoughtful, locally inspired food and signature cocktails, Hyatt said.
Pet lovers are also ‘encouraged to bring their four-legged companions.’
Centric is the sixth brand launched by Hyatt since 2006.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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