United Kingdom
United States
Asia Pacific
ICCA leverages ‘local influencers’ with big data search tool
The International Congress and Convention Association (ICCA) has launched a new tool to help give destination marketing firms a competitive edge when bidding for association meetings.
Taking on board the philosophy of ‘it’s not what you know, but who you know,’ the Big Data Search program can access the databases of Google Scholar and Microsoft Academic Search to find subject matter specialists searchable by region or city.
By using a local expert in a specific industry, it can assist destinations in pitching more successfully for industry association meetings business.
The system was developed by firm Human Equation which used it on a project with ICCA member organization Tourisme Montréal.
The tool has been refined and is now available to all ICCA members.
"This exciting initiative with Human Equation presents a revolutionary new way of applying Big Data search techniques in the international association meetings market," said ICCA CEO Martin Sirk.
"ICCA is always looking for new ways to increase its membership value for its members, and when we got word of this project Human Equation immediately showed great interest in teaming up with us to make this tool available to all ICCA members."
Human Equation chief innovation officer Andrea Doyon says the Big Data search capabilities in locating local ‘influencers’ can save thousands of hours compared to traditional methods.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike