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Icelolly launches late summer campaign to raise profile in London and southeast
Holiday price comparison site icelolly has launched a late summer advertising campaign in London and the southeast.
The 10 week campaign, which includes central London coffee shop takeovers, M25 lorry advertising and prime time sponsorships on the ITV Network, will also see icelolly advertise on London’s Underground for the first time.
The company will feature on billboard advertising in 18 Tube stations, each incorporating icelolly branding and the message: Compare Millions of Holiday Deals.
"Icelolly.com currently indexes highly in the Midlands, Northern England and Scotland," said chief marketing officer Ross Matthews, "this series of activities marks a prolonged period of advertising specifically to an audience in the South East, which is a core target market for our business.
"Our ambition is to become~the most recognisable holiday price comparison website in the UK, and we’re confident that this London focused campaign is a further step towards achieving that."
It builds on icelolly’s multi-platform marketing initiatives since the turn of the year, which include a partnership with McDonald’s for its popular Monopoly campaign; ongoing regional Weather sponsorship across Capital Radio stations in association with Global; Regular TV sponsorships and online and social media-driven activities such as the #ShutTheCupUp World Cup competition.
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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