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Icelolly unveils new TV ad campaign
Holiday comparison and deals site Icelolly has revealed its new multichannel peaks marketing campaign, which will launch on Boxing Day.
It will air mostly on the ITV network during family favourite shows such as You’ve Been Framed Kids and Celebrity Dinner Date and movies including Nanny McPhee, Big Bang and Minions plus soaps including Emmerdale and Coronation Street.
Icelolly said it was a continuation of its successful partnership with the broadcaster, which began at the beginning of this year.
However, ads will also air on Channel 4 and Sky Channels as part of icelolly’s efforts to extend reach and raise the brand’s profile even further through 2020, it said. There will also be significant outdoor advertising.
The 30-second spots will have three iterations targeting specific customer groups, with the strapline ‘We’ll find the deal to get you there’."
"In a glut of travel ads on TV inspiring people to start researching their next holiday, we have chosen to showcase a very functional and purpose-driven campaign," said head of marketing and communications Darren Kunar.
"’We’ll find the deal to get you there’ has been conceived to drive differentiation by showcasing the range of holiday experiences available and how the search and book process is made easy."
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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