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ICM research: Brits still plan to travel
A survey conducted by ICM Research on behalf of Nationwide Building Society reveals that the sturdy Brits will still be going abroad this year.
In an omnibus survey, people were asked about their holiday plans and travel insurance. In 2001, 48% of Brits went abroad and 24% stayed in the UK*. This year, more people are intending to travel overseas for their holidays with 51% planning to go abroad and only 18% preferring to stay in the UK**.
In 2001, Europe was the most popular holiday destination (33%) followed by the UK (24%) and North America (6%). 2002 holiday plans show a similar trend for these destinations, Europe 30%, UK 18% and North America 7% but perhaps most interesting is the increase of public hoping to go to America this year. Only 6% of people surveyed have altered their holiday plans as a result of September 11th.
In the survey Nationwide also asked the British public if their attitudes to travel insurance had changed, 27% of respondents said they would be more likely to purchase travel insurance (18% would buy single trip and 9% an annual policy) when going on holiday.
Tracy Morshead, Nationwide’s director for mortgages and insurance, said: “Despite the travel industry’s worries about a downturn in travel overseas in 2002 it’s encouraging to see that we may actually see an increase in the number of Brits abroad this year.”
ICM Research conducted the Omnibus survey in January 2002 with 1000 members of the public.
* 32% didn’t take a holiday
** 37% don’t intend to go on holiday or hadn’t decided
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