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If Only launches biggest every peak campaign with agent incentives
Luxury operator If Only… has unveiled its biggest ever peaks campaign, ‘Wish You Were Here?’ which will run from January until March 2020.
It will see the return of the operator’s ‘win a FAM a day’ incentive, giving agents the chance to win a spot on one of six trips departing throughout the year.
Agents who make a booking with If Only… from January 6 to the end of March will be automatically entered into a prize draw. Any bookings made with the agents’ Peaks partners will qualify for five entries, and the winner will be announced every day on the If Only… Partners Facebook page.
This will coincide with a bespoke ‘Ocean Indulgence’ cruise campaign, as well as a selection of ongoing agent giveaways, including a Dyson hairdryer, a Sonos speaker and an Apple Watch. For their chance to win, agents must make a booking from January 6 to March 31 with one of the participating cruise lines, which are Regent Seven Seas Cruises, Celebrity Cruises, Holland America Line, Seabourn Cruise Line, Silversea Cruises, Azamara, Princess Cruises, Oceania Cruises, Cunard Line and Crystal Cruises.
The winner will be announced at the end of each month, also on the If Only… Partners Facebook page.
Working with a number of key partners, If Only… will promote a selection of handpicked ‘must visit’ destinations and properties for 2020 such as Sun Resorts, AM Resorts, Emerald Maldives Resort & Spa, Joali Maldives, Palladium Hotel Group, The Apurva Kempinski Bali, Coco Collection, Constance Hotels & Resorts, Bo Phut Resort & Spa, Lily Beach Resort & Spa, Maya Resorts, The Residence Maldives and Heritage Resorts.
The campaign will also feature Anantara Iko Mauritius Resort & Villas, The Andaman Resort Langkawi, Bali Tropic Resort & Spa, Beyond Hotels, Emerald Palace Kempinski Dubai, Jumeirah Hotels & Resorts, LUX* Resorts, The Sun Siyam Iru Fushi Maldives, Mandarin Oriental Jumeira Dubai, One&Only, Palazzo Versace Dubai, Kuwarasan A Pramana Experience, The Kayon Resort, Preskil Island Resort Mauritius, Spice Island and YTL Hotels.
The sales team will distribute branded collateral to agents throughout the campaign, including totes, water bottles, mugs and calendars. The operator has also produced a range of branded postcards for selected partners, which agents can use in store and distribute to their own customers, prompting them to ‘contact their local travel agent to make their dreams come true’.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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