United Kingdom
United States
Asia Pacific
If Only launches Sydney Marathon, wellness holiday campaign
If Only has teamed up with the Sydney Marathon and Destination NSW to launch Escape the Ordinary in Sydney and New South Wales – Sydney Marathon + Wellness Retreats.
This new campaign is a unique one combining the region’s tourism attractions and the excitement of the 2024 Sydney Marathon.
The ‘Escape the Ordinary’ campaign will have a strong focus on wellness experiences in Sydney and New South Wales and will include If Only’s handpicked wellness retreats in addition to exclusive Sydney Marathon packages.
One example is the 11-night Sydney Marathon and Wellness Escape, priced at £4,879pp.
This features Sydney and sleepy coastal towns as well rugged Blue Mountains and back to Byron Bay while staying in five-star hotels with upscale wellness offerings.
Sydney Marathon presented by ASICS takes place on 15 September 2024 and is considered one of the world’s most photogenic marathons.
Participants can take in iconic Sydney sights, including running across the Sydney Harbour Bridge, before finishing in front of the steps of the Sydney Opera House.
Runners that cross the finish line in 2024 will be guaranteed a place in the Sydney Marathon once it becomes a World Marathon Major (guaranteed for three years).
For those travelling alongside marathon runners, there are also a number of shorter distance events to take part in.
There is also a full programme of roadside entertainment around the course.
The campaign will have a strong social media presence, trade adverts, email campaigns and blogs.
It includes a wellness focused travel agent incentive, with the chance to win a Fitbit.
To be in with a chance of winning, travel agents need to make a booking to New South Wales which includes the Sydney Marathon during the campaign period through 30 April 2024.
Related News Stories: If Only… If Only rolls out British Airways campaign – TravelMole Visit Detroit Launches New “When We Move, You Move” Campaign … Ritz-Carlton opens bookings for third Superyacht Luminara … Visit Tampa Bay Launches New Training Platform for Travel … WestJet launches new direct London Gatwick to Newfoundland and … EasyJet launches summer flight school kids experience Royal Caribbean orders seventh Oasis-class ship – TravelMole Saudi launches biggest ever tourism campaign in China Ambassador Cruise Line launches post-Christmas agent incentive …
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled