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IHG launches huge ad campaign for Holiday Inn Express
InterContinental Hotels Group has launched a huge ad campaign to promote its Holiday Inn Express brand in the UK and Germany.
The advertising campaign, created by JWT London, highlights the brand’s promise to give guests a stay that is ‘Simple. Smart. Spot On.’
The company says an average of two Holiday Inn Express hotels open every week, and there are currently 473 hotels in the global pipeline set to open over the next three to five years, with Germany and the UK identified as key growth areas for the brand.
Matt Luscombe, Chief Commercial Officer, IHG in Europe said: "The ‘Simple. Smart. Spot On.’ guest experience at Holiday Inn Express is designed to appeal to the type of smart traveller who is looking for independent, fuss-free travel: a simple, great night’s rest which helps them to be productive on the go."
Holiday Inn Express is part of IHG, which is currently celebrating its 10 year anniversary as a global standalone hotel company.
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