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Illinois rolls out new tourism campaign
The state of Illinois has kicked off a new tourism campaign, ‘Middle of Everything.’
Unveiled by Governor JB Pritzker, it features Illinois native, actress Jane Lynch, who is making her directorial debut with the campaign’s new TV ads.
The ads will run in 20 markets across Illinois and seven neighboring states and will be seen on cable TV nationwide.
A Spanish-language ad will also air in Chicago.
‘Middle of Everything’ highlights Illinois as a center of culture, food, history, architecture, nightlife, and nature.
The production of the TV ads was a Screen Actors Guild (SAG) project featuring a diverse cast of Illinois actors.
“We are thrilled to partner with Illinois’ own Jane Lynch, the perfect ambassador to promote our state, in this new tourism campaign,” said Pritzker.
“This campaign is a significant next step to aid our state’s tourism recovery and positions Illinois for future growth and success.”
Lynch stars as Illinois’ official tour guide showcasing attractions in Chicago, Springfield, Historic Route 66, and the Garden of the Gods in Shawnee National Forest in southern Illinois.
TV ads feature locations including the Route 66 Hall of Fame and Museum in Pontiac, and the Grafton Sky Tour.
The $30.3 million campaign is a next step in the state’s efforts to accelerate the recovery of Illinois’ tourism and hospitality industry.
“The launch of the Illinois Middle of Everything tourism campaign will spark a renewed enthusiasm to attract visitors while helping to sustain and restore jobs in the state’s hospitality, travel, and tourism industries,” said Dave Herrell, Chair of the Illinois Council of Convention & Visitor Bureaus (ICCVB) and president and CEO of Visit Quad Cities.
The new ads will run in eight states, targeting travelers in Midwestern markets on broadcast and connected TV in Illinois, Indiana, Missouri, Wisconsin, Iowa, Michigan, Minnesota, and Kentucky.
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