Travel deals provider and recommendation site Holiday Pirates says social media is a ‘strong and powerful’ tool for pushing holidays – but some work better than others.
Nick Cooper Head of Market UK said the company is experimenting with TikTok and Snapchat; has invested heavily in Instagram and finds Facebook is ‘better for a call to action’.
It’s tried another social media platform ‘a number of times, but for some reason we can’t get that to work for us and get the deals to resonate with the audience’.
Which one could it be? Watch the video interview with TravelMole’s Graham McKenzie to find out more.
