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Independent Travel Experts updates brand identity
Independent Travel Experts has unveiled a new brand identity for its 60-strong homeworkers.
The group says the new brand, pictured here, has been designed to reflect the ‘independence and expertise’ of the brand.
Over the next year, it will replace the current branding on websites, marketing materials, events, magazines and appear throughout Independent Travel Expert’s Head Office from Friday (May 22).
Gary Lewis, group managing director of The Travel Network Group, said: "The existing logo has served us well but we now believe that the time has come for a new, fresh and more contemporary feel to be introduced to the branding."
He said the new branding is part of an on-going investment programme that also sees the promotion of Natalie Holder to brand and direct response manager.
Independent Travel Experts was launched in 2011 in partnership with the Travel Trust Association (TTA), a division of The Travel Network Group (TTNG).
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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