Indian OTA partners with eRevMax for deeper integration

India-based OTA, Cleartrip, has completed integration with eRevMax to offer XML connectivity to eRevMax’s growing base of hotel customers.  Hotel companies partnering with Cleartrip will now be able to make real-time ARI (Availability, Rate & Inventory) updates and receive bookings generated on these channels through eRevMax solutions directly into their property management system.

Following a two-way XML interface certification with eRevMax to leverage its RateTiger and Connect enterprise distribution services, Cleartrip joins a growing list of certified distributors – part of the eRevMax Channel Ecosystem.  Cleartrip, currently connected with over 113,000 hotels worldwide, will be able to gain access to broader products and more availability, improve booking conversion and increase revenues as part of its growth plans across India and Middle East. Founded in 2006, Cleartrip is one of the top online travel agents in India today with over 4 million unique visitors per month, while growing at 30% year-on-year.

Amit Taneja, Director – Hotels, Cleartrip said, "Discerning Indian travelers today look for competitive rates, exhaustive choices, room availability and last minute deals. With eRevMax embracing new technology and offering seamless connectivity for Cleartrip, we’re confident of bringing unparalleled convenience to our Hotel Partners to access Cleartrip’s customer base. This is just another step at Cleartrip to showcase to all its partners and users, the ability to make travel simple, with comprehensive content, innovative technology, responsive customer service, and a travel platform that strives to just work better."

"Online travel is growing at over 30% in India, the fastest in the world. We have a significant customer base with top brands including The Park, Royal Orchid, The Leela and Oberoi using our products. Our integration with Cleartrip will improve our portfolio by offering a diverse range of distributors through the eRevMax Channel Ecosystem. Given that we cater to properties ranging from independent properties to enterprise hotel groups, it is important for us to offer quality certified connections through which both the channel and the hotel can benefit," said Greg Berman, Chief Operating Officer, eRevMax.

The new functionality is available now to all existing eRevMax hotel customers looking to leverage distribution through Cleartrip.com. eRevMax is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market, the mid-market and scaling up through the large, global hotel groups. eRevMax’s Channel Ecosystem facilitates quality, certified connectivity and relationship management services to support complex revenue generation strategies.

About Cleartrip: Based on a straight forward premise of "making travel simple" for its customers, Cleartrip achieves this with a clean and clutter free website, a site that is fast to load, quick in providing relevant information and simple to navigate.Offering convenience, choice without confusion, multiple payment options, competitive prices and exclusive destination information, Cleartrip is very customer oriented. Paying testament to service excellence, Cleartrip has pioneered innovation through technology with numerous unique-to-Cleartrip features.

About eRevMax: eRevMax is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. The company delivers its premium hotel channel management product RateTiger, web-based solution SimpleDistribution and its real-time enterprise connectivity gateway, Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves over 7000 customers worldwide with offices and R&D Centres across three continents. For more details, please visit http://www.erevmax.com/  or contact us on [email protected].

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