Inspire My Holiday Trade Hub to add Fam trip content

Friday, 14 Mar, 2025 0

Inspire My Holiday Trade Hub to boost the impact of FAM Trips through trade promotion

Inspire My Holiday Trade Hub is set to launch a new ‘Fam Trip Hub’ section on its dedicated B2B website.

It aims to host post-trip content, including video, for tourist boards, tour operators and accommodation providers.

The content will align with the Fam trip organiser’s main objectives and can include a detailed itinerary of the trip, suggested itineraries, insider tips from those attending the Fam trip, recommendations on restaurants/bars for clients and a list of trade partners.

Lockie Kerr, Head of Partnerships says there’s a gap in the market for harnessing the insights Fam trips give agents and amplifying them to a wider audience.

“For the organisers, Fam trips take a lot of planning and there’s a significant cost involved in running them, with the ultimate objective that attendees will make bookings upon returning”.

“The challenge is that the knowledge gained from a Fam trip is almost always ring-fenced within the travelling group and their work colleagues. With staff turnover, that knowledge can be quickly lost.”

Following on from the successful launch of their dedicated trade site in 2024, founder Olly Lomas added. “The Fam trips we feature will stay on our website indefinitely and will be promoted across all our marketing channels, including our agent database and social media.”

“We’re excited to promote the first wave of FAM trips in the coming months”.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Rakuten is a global powerhouse, with deep roots in Asia, and dominance in Japan. We enable our clients globally to...

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand...

Cunard is the operator of luxury cruise ships Queen Mary 2®, Queen Victoria® and Queen Elizabeth®. Renowned for impeccable White...

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. We...

We are the UK’s leading Canada travel experts Canadian Affair Company Information Founded in 1995, Canadian Affair offers an...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel...

Chargebacks911 offers scalable solutions that are customized for any business of any size in any industry. With the flexibility to...

For over 18 years and over 106 completed events, the Travel & Adventure Show has connected over 2.5 million travel...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

We’re here to provide the very best experience in train travel. From booking your ticket, to asking us a question...

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...