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Integrated Google Earth facility developed by Netizen
Travel web design and development firm Netizen claims to have has developed a fully integrated Google Earth facility for travel customers to use on their websites.
The Adventure Company is the company’s first client to adopt the technology for its customers.
Google Earth has already been integrated into TUI UK websites and has been adopted by Cosmos for its latest Florida programme, as reported by TravelMole.
The technology allows viewers who visit The Adventure Company’s site to get a “real feel” for the location and the sort of holiday they will be experiencing. The tours are marked on a world map and bookers can click on an icon to get information about the tour – a double click shows an image of the tour and text.
Users can also browse a list of the tours from the navigational pane on the left and by clicking on the tour of interest it will be automatically highlighted on the map. The navigational buttons at the bottom of the web screen allows users to zoom in on the location and tilt the view, giving a far greater understanding and perception of the holiday experience.
Netizen market development manager Fiona Canavan said: “We believe it was the next logical step for travel websites and will make another big difference to the conversion rate and bookings.
“Research has shown that consumers will leave a travel website very quickly if they do not find what they are looking for. So what better way to promote your products than through a useful and engaging, visual preview of your tour or holiday location?”
The technology is suitable for different types of products including tours, villas, cottages and hotels.
Report by Phil Davies
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