Homeworking firm InteleTravel’s CLIA Cruise Week campaign has paid dividends with a surge in cruise bookings this month.
Cruise sales in the first two weeks of September accounted for 13% of all InteleTravel’s bookings.
That rate is double the 6.5% in the same period last year.
InteleTravel’s cruise booking campaign featured dedicated cruise podcasts, webinars, Facebook interviews, newsletters and preferred partner promotions.
They all launched within the first week in September.
Meanwhile, InteleTravel has chosen National Cruise Week to launch its in-house cruise booking engine.
It has quality images, and live feeds, providing another channel for cruise bookings by its advisors.
“Our cruise success is aided by the support of our cruise partners who have delivered a great travel advisor engagement programme,” said InteleTravel UK and Ireland MD Tricia Handley-Hughes.
It included ship visits for agents.
“Ship visits are critical to converting enquiries into cruise bookings and those cruise partners offering multiple ship visits are reaping the rewards.”
