Intrepid expands age range for young traveler groups

Thursday, 22 Feb, 2024 0

Intrepid Travel is debuting a newly expanded 18 to 35s trip range for young travellers.

Effective immediately, Intrepid trips previously for 18 to 29s will become available to travellers into their mid-30s.

In 2024, Intrepid introduced 15 new trips exclusive to this age range, including a 9-Day Essential South Korea, Six Days in Iceland, and One Week in Morocco.

These small-group tours were curated by local leaders and been designed with younger people’s interests in mind.

They include more free time to explore on their own, and for active experiences.

Australia based Intrepid says it identified an opportunity to better cater for an expanded age range after experiencing a rise in enquiries from travellers in their early 30s.

The company conducted consumer research which showed that most customers aged 18 to 35 prefer to travel with those of a similar age.

Their top three priorities were: unique cultural travel experiences, small-group size and best value for money.

Intrepid’s 18 to 35s range offers an average group size of 10, led by local tour leaders.

In the UK, Intrepid has seen strong appetite for the product, with sales up 64% in January compared to January 2023.

Hazel McGuire, UK general manager for Intrepid, said: “We’re seeing strong demand for our youth-focused trip range, particularly through trade partners.”

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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