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iPhone is a ringing success for AirNZ
AUCKLAND – More than 1500 Air New Zealand customers have embraced the new mPass for the iPhone in the last seven days.
The mPass application was released for download on the Apple Store site late last month and has so far generated considerable interest in the marketplace, being the No 1 download in the travel category, and the top business application download in all categories (5th overall) for free downloads.
mPass allows users to download their Air New Zealand boarding passes onto their mobile phone as well as view up to date flight booking details.
The application removes the need for a paper ticket, and makes it quicker for customers to check-in, by generating a bar code that can be scanned at kiosks or customers can make their way straight to the boarding gate to scan their mPass if they only have carry-on luggage.
Air NZ group general manager short haul, Bruce Parton, said the mPass is encouraging people who have previously flown with other airlines to make the switch to Air New Zealand.
“We’ve already welcomed a number of our competitors’ customers, who have literally chopped up their loyalty cards and made the shift to an airline that has no hidden costs, values their frequent travellers and listens to what they want.â€
mPass was originally developed for high-end Java based phones with the iPhone version created with an external partner, then adapted by Air New Zealand’s in-house IT Innovations and Ventures team, to appeal to New Zealand’s 30,000 iPhone users..
On a global scale, the technology has so impressed that it was recently used as an “Apple vs Google†case study by information technology research and advisory firm, Gartner Group, at the annual Wireless & Mobile Summit, in Chicago.
To download the mPass application onto your iPhone, go to your iTunes store and keyword search ‘Air New Zealand mPass’.
Ian Jarrett
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