United Kingdom
United States
Asia Pacific
Is is time for joint Aus/NZ tourism pact?
What would you get if you mixed 100% Pure New Zealand – New Zealand’s durable, highly successful tourism marketing effort – with Nothing Like Australia, Tourism Australia’s new, and so far untested, marketing campaign?
Nothing Like Down Under? 100% Pure ANZ? Hands Across the Tasman?
Suggestions, but not on a postcard, please.
The idea of Australia and New Zealand pooling resources and co-operatively marketing has significant support from the Australian side, according to the national Tourism Futures/Roy Morgan tourism industry survey.
Polled in the lead up to the Tourism Futures conference,
34 percent of industry executives backed the idea.
Of those, 16 per cent also supported joint promotions with Pacific Islands.
“Australia and New Zealand are complementary destinations rather than competitive destinations,†said Tourism Futures convenor, Tony Charters.
“Australia can’t do glaciers and Fjord-lands, New Zealand can’t do deserts and outback experiences.
“Maori culture is quite unique as is the Aboriginal and Torres Strait Islander cultures,” Charters added.
The Tourism Futures conference takes place in Brisbane from July 5-7.
“A new era of co-operation is possible; confining traditional rivalries to the sporting arena to create a significant marketing war-chest,†said Charters.
“It could include marketing, quality standards, training standards and relaxation of border controls, as is seen in the ASEAN situation.â€
The conference programme is available at www.tourismfutures.com.au
-by Ian Jarrett
Ian Jarrett
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights