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ITB extends reach to India
Wednesday, 14 Aug, 2009
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The organisers of the massive ITB trade show in Berlin are backing a co-branded event in India next year.
Messe Berlin is to run a co-branded show with Indian B2B travel and tourism show SATTE in 2010.
ITB embarked upon its maiden show in Singapore last year with ITB Asia.
A co-branded show in India is a big recognition of the Indian market and of SATTE in particular, a statement said.
The 17th annual SATTE shows takes place on 28-30 January 28-30.
Messe Berlin competence centre, travel and logistics director Dr Martin Buck, in New Dehli to sign a memorandum of understanding, said India was a huge travel market that cannot be ignored.
“Currently, we are in the middle of the design process and will announce new developments and features,” he said.
“We would like to create opportunities to help establish SATTE as the place where government discusses with travel industry the latter’s infrastructural requirements; develop the CSR component within the SATTE convention and enhance the trade show portfolio by bringing MICE and business travel sellers and buyers to SATTE.”
He added: “The MOU envisages mutual selling and marketing of the two shows, sharing of the learning curve from each other and developing synergies between the two.
“We see ourselves in a leadership position in India through this partnership with SATTE.”
Asked to clarify how the Singapore model would be different from its endorsement of SATTE in New Delhi, Dr Buck said: “SATTE and ITB Asia are product offers that cater to different market needs. Some buyers/sellers will attend one of the two and some will attend both.”
SATTE chief co-ordinator Navin Berry described the new partnership as opening the doors for SATTE to acquire more international exposure, both for buyers as well as sellers.
“ITB will be extending its marketing muscle to SATTE and we expect this to translate into a more comprehensive international show,” he said.
“We expect more quality content enhancement from ITB and for us this is indeed both a recognition as well as a challenge to achieve new goals.”
by Phil Davies
Phil Davies
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