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ITB Special Offer: 50% Off Sustainable Tourism Reports
Sunday, 03 Mar, 2010
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Tourism 2030? Will you be watching it or flying it?
To underline and inform the CSR theme at ITB individual reports in the Sustainable Tourism Report Suite (2009 and 2010) may be purchased with 50% reduction – until 14 March only
The Sustainable Tourism Report Suite, includes:
- Sustainable Tourism Report 2009 (Includes Marketing Guide) List Price €300 – 50% = €150
- Sustainable Tourism Ministers Briefing 2009/10 List Price €120 – 50% = €60
- Sustainable Tourism Report 2010 List Price €300 – 50% = €150
- Sustainable Tourism Marketing Guide 2010 L List Price €120 – 50% = €60
- Carbon Markets & Tourism 2010 List Price €120 – 50% = €60
All these must-have reports may be purchased individually with these 50% discounts until the end of the ITB Berlin (14th March 2010)
Get free excerpts:
Sustainable Tourism Report:
Marketing Guide:
TO GET YOUR DISCOUNT EMAIL NOW: [email protected]
Executive summary – Sustainable Tourism Report 2010
This year it will be 20 years since the International Ecotourism Society was formed, 18 years since the seminal Earth Summit was held in Rio, 16 years since Green Globe was launched by the WTTC, 8 years since the historic Cape Town Declaration on Responsible Tourism and just 2 years since the Global Sustainable Tourism Criteria were announced.
And now, after a year’s ‘blip’ global tourism is now set to return to an inexorable rise towards 1bn international tourists a year.
What a long way the global tourism industry has travelled in a short period of time in search of sustainability and tourism’s role in the rapidly approaching green economy. What an opportunity it now presents.
This 6th annual Sustainable Tourism Report deals with:
- What the term ‘Sustainable Tourism’ has come to mean in principle and in practice.
- The challenges and opportunities that the global travel and tourism industry faces – which a sustainable approach will both engage with, and profit from.
- The organizations and individuals who have really understood the opportunities on offer, who are reaping the sustainable benefits, how they’re doing it and others who aren’t.
- Our forecasts for 2025 source markets, new destinations, transportation, carbon markets and our vision for a prosperous tourism in the green economy.
- A history and review of the current global discussions and political maneuvering regarding a global ‘kite mark’ certification system for sustainable tourism.
- Case studies of one destination, one transportation company, one tour operator, one hotel and one tourism attraction who are currently putting sustainable tourism successfully into practice.
This report highlights the lessons that have been learnt so far and showcases the organizations who have assiduously put them into practice.
Sustainability, like green is an esoteric ‘weasel word’ it can mean what you want it to mean and is now used in many inappropriate occasions. However true sustainability, and the practice of sustainable tourism embodies values that most prudent leaders would eschew and put into practice, whatever their political colour:
Simply put, the activity minimizes waste and energy, maximizes efficiency and returns. Who could disagree with this as a blueprint for operation?
Moreover there is a fundamental imperative to act like this. Whatever the situation with GLOBAL WARMING (and the evidence is that it IS happening as a result of human activity and CAN be mitigated) global tourism now faces AT LEAST 9 other resource based challenges – ECONOMIC, ENVIRONMENTAL, FOOD, ENERGY, WATER, CULTURAL, SOCIETAL and HEALTH.
The only way that these challenges can be overcome is to deal with them SUSTAINABLY – in other words to use these resources in such a way as to leave as much resource or more after we’ve used them as we had before.
That just means that our destinations, businesses, societies, environments and our resource legacies will be better and stronger to hand over to the next, and succeeding generations. A motivation thought by previous generations as a fundamental duty. Who could argue with that?
This report details opportunities for Ministries of Tourism, Tourist Boards and Destination Marketing Organisations, Tour Operators and Travel Agents, Hotels, resorts and other accommodation providers, Tourism attractions, Airlines, rail companies, shipping companies and other transportation providers, and Schools of tourism and hospitality.
Not just ideas but practical actions, in context, that are being operated NOW by successful tourism organisations.
The keys to operating successfully in tourism as we enter a green economy (or an economy that places a premium on energy, environment and nourishment –as you will) as outlined in examples are understanding, commitment, education, marketing and ZERO WASTE of all and every useful resource.
Simple and understandable concepts but only the winners will be adopting them.
TO GET YOUR DISCOUNT EMAIL NOW: [email protected]
Previous Report Purchasers include:
Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more…
A few comments about the Sustainable Tourism Report…
“Totem’s Sustainable Tourism Report provides a refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability. “ Cherie McClosker, advocate of Phillipines Fair Trade:
“First, I would like to tell you how much I enjoyed your Sustainable Tourism Report 2008. Not only was it an excellent distillation of the current state of a rather vast domain, but it also conveyed — thanks to your editorial style — the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view’.
Linda Rivero of Peace Through Travel:
“Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it I have finally had an opportunity to read your fine report. I loved your description of the Tourism Development Master Plan … will they ever get there? I wish you lived next door so that we could have a really good chat!” Kate Daniel of Journeys Ahead
“The views we balanced and supported well by external sources. The opportunities are well documented and in summary are clearly of ecomonic benefit. The section on marketing was up to date and fascinating.”
Chris McHugo Discover Ltd
“ Valere, thanks for the report. You did a great job. Your report is very comprehensive and quite complete. In the report I would like to see references to responsible consumption, perhaps under “LOHAS”. I believe it’s a Scandinavian concept. We see a lot of irresponsible consumer behaviour in this respect " which means also a lot of fun to people when especially on holiday" but perhaps it is where the problem starts and is sustained. Just to mention tonnes of unnecessarily produced, transported, eaten or not eaten food!”
Henryk Handszuk UNWTO Consultant
TO GET YOUR DISCOUNT EMAIL NOW: [email protected]
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