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IT&CM China boosted by local hotspots
SHANGHAI – – IT&CM (Incentive Travel & Conventions, Meetings) China returns to Shanghai in April for the third year with a bigger Chinese contingent.
Show organisers TTG Asia Media and MP International have confirmed the participation of four of China’s tourism hotspots in the tradeshow.
Themed as “Promoting China to the World and the World to Chinaâ€, IT&CM China 2009 will be held from April 15-17 at the ShanghaiMart Expo.
This year, the Shanghai Tourism Trade Association has organised a sizeable pavilion that includes more than 12 Shanghai-based hotels and travel agents.
Chinese cities Guilin, Hangzhou, Sanya and Dalian will also participate at IT&CM China for the first time.
Sylvia Phua, CEO of MP International, said, “IT&CM China has grown since its inaugural show in 2007. With the overwhelming support from local industry players this year, especially the confirmation of the state pavilions, our show improves as the platform to showcase China’s MICE products, services and destinations to the world.â€
The number of quality Chinese MICE buyers is set to increase this year with the confirmed participation of HUBS1, a leading web-based travel distribution marketplace in China and the official hotel reservation service provider and sponsor of the Shanghai World Expo in 2010.
The show organisers will validate and select up to 300 key Chinese and international MICE buyers to attend the event, of which 50 per cent is made up of local buyers from all parts of China while the remaining buyers hail from over 32 countries in Asia-Pacific, Europe and North America.
Exhibitors making their debut in 2009 are Marco Polo Hotels, Tourism Montreal and Japan National Tourism Organization.
Darren Ng, Managing Director of TTG Asia Media, commented, “As budget strings become tighter, participation at such tradeshows comes under great scrutiny due to measurable return on investments.
“Based on the success of previous shows, IT&CM China has proven itself as an effective vehicle for generating new business leads and a platform for educational and networking opportunities.â€
Ian Jarrett
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