The Japanese government plans to reduce landing fees at many smaller airports to encourage more travel to regional tourist centres.
The transport ministry is mulling slashing fees by up to 50% at some secondary airports that are linked with the main hubs such as the two Tokyo airports and Osaka.
The ministry also plans to reduce fees for direct international flights that serve smaller cities.
The government hopes to disperse international visitors more evenly around the country to give the regions a larger share of the tourism pie.
The country is confident of doubling the number of international arrivals to 40 million by 2020, the year Tokyo hosts the next Olympic Games.
"Tourism is one of the biggest pillars of our growth strategies and also a powerful card for regional revitalization. We’ve managed to adopt such an ambitious vision full of concrete policy measures," Prime Minister Shinzo Abe said earlier this year, with a goal to encourage more visitors into rural areas.
