Jet2 parent confident about package holiday market
Package holidays now represent 40% of Jet2’s business, up from 33% in 2015.
Releasing its financial results today, Dart Group – which owns leisure airline Jet2 and tour operator Jet2holidays, said it remained committed to package holidays and said it has a ‘resilient’ leisure travel business.
"Our strategy is to grow both our flight-only and package holidays products," said chairman Philip Meeson.
"However, pleasingly, the sales of our higher margin package holidays continue to outperform the market and to provide an increasingly larger proportion of the departing passengers on our flights.
"At the end of the financial year, package holidays represented 40% of our departing passengers, compared to 33% at the end of 2015, and this trend is continuing in this new financial year."
He said the current financial year has started well and that, despite disappointment at the Brexit result, it is confident its customers will ‘be keen to travel from our rainy islands to the sun spots of the Mediterranean, The Canaries and to European leisure cities’.
In the year to March 31, revenue for Jet2 and Jet2holidays rose 15% to £1,261.4 million.
For the whole group, which also includes a food distribution business, profit before tax climbed 82% to £104.2 million.
Jet2holidays carried 1.22 million customers during the period, an increase of 22%.
Earlier this month, Jet2 announced it would be adding Birmingham Airport as its eighth UK base.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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